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Curious Eye Pottery

WHIMSICAL, COLOURFUL, INSPIRING

Branding, Web

SCOPE:

INDUSTRY:

Lifestyle

Curious Eye Pottery is a whimsical pottery brand led by the talented Brooke Williams, known for creating playful and unique clay items that bring joy to everyday life, such as gnomes, mushrooms, mugs, earrings, and more. The challenge was to craft a brand as charming and quirky as the products themselves, while still ensuring that Brooke’s artistry takes center stage.

I developed a complete branding suite that perfectly reflects the fun and imaginative nature of Curious Eye Pottery. The logo and brand elements feature hand-drawn, character-like pottery pieces that add personality and a sense of whimsy to the design. Paired with a rich and vibrant color palette, the branding evokes a playful and artistic spirit, while still feeling polished, professional, and cohesive. Because who said a professional brand has to be boring?

Curious Eye Pottery logo features pink pottery with eye design and text.
Repeating pattern of colorful eye shapes on pink background.
Instagram profile screenshot for Curious Eye Pottery. Features profile information, and grid posts.
Front and back of thank you cards with text and illustrations: You're the best. Thank you!
Bowl, vase, and mug with eye design; minimalist pottery from Curious Eye Pottery.
Hands opening a pink Curious Eye Pottery box with tissue paper inside the package.
Website home page displaying gnomes and pumpkins, shop updates, holiday decor.
Curious Eye Pottery logo in two styles on a white background.
Finger with a Curious Eye Pottery logo sticker on a pink background.
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