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Going West

ARTISAN, REFINED, MOODY, COASTAL

Branding, Packaging, Website, Print

SCOPE:

INDUSTRY:

Food & Beverage

This project was to create a brand identity for Going West, a small batch wine brand inspired by the scenic, untamed beauty of Tofino, BC. The goal was to design the perfect wine to enjoy in Tofino—or anywhere—seamlessly paired with both the environment and the experience. The branding reflects the region’s coastal mood with a refined, minimalist design, featuring a rich yet natural color palette and thoughtful typography that evokes the West Coast.

 

Along with the branding suite, I designed the packaging, website, and print materials, ensuring the entire experience—from the bottle to the online presence—feels cohesive and aligned with the brand's ethos. The result is a brand that invites you to savor the simplicity and beauty of small batch wine, perfectly suited for the surrounding environment and the people who appreciate it!

Going West logo with text ESTD 2021 Small Batch Wine on a dark background.
Bottle of Going West wine in front of a black and white landscape.
Going West: Small batch wine with logo of mountains and ESTD 2021.
From our coast to your glass, Going West, surrounded by mountain illustrations.
Going West: card with beach scene and title, Going West.
Going West postcard image features a surfer and beach scene in the background.
Going West text on an off-white background with a green border.
Going West: From Our Coast To Your Glass, text on a light background.
Going West text on a light background, and From Our Coast To Your Glass.
Laptop displays website with wine bottle and text: Cheers to the coast.
Going West recipe for Crispy Skin Cod served with vegetables and sauce.
Wine bottle label reads Going West, Sauvignon Blanc, and small batch wine.
Dark green box with Going West text, light beige top.
Mountains and trees with "TOAST TO THE COAST" text on cream sticker.
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