This project was to create a brand identity for Going West, a small batch wine brand inspired by the scenic, untamed beauty of Tofino, BC. The goal was to design the perfect wine to enjoy in Tofino—or anywhere—seamlessly paired with both the environment and the experience. The branding reflects the region’s coastal mood with a refined, minimalist design, featuring a rich yet natural color palette and thoughtful typography that evokes the West Coast.

 

Along with the branding suite, I designed the packaging, website, and print materials, ensuring the entire experience—from the bottle to the online presence—feels cohesive and aligned with the brand's ethos. The result is a brand that invites you to savor the simplicity and beauty of small batch wine, perfectly suited for the surrounding environment and the people who appreciate it!