Illuminate Psychology Perth, a private practice in Western Australia, supports those navigating mental health challenges, particularly eating disorders. The mission was to create a brand and website that offer a sense of calm, clarity, and encouragement, like a reassuring light.

​

I developed a comprehensive branding suite and website that balance tranquility with professionalism. The brand identity features serene yet vibrant blues paired with a gentle yellow & orange, modern typography, and hand-painted textures that add a personal, organic touch. These elements work together to evoke the stability, hope, and trust needed to support clients in their time of need. The website extends this experience with intuitive navigation and a calming visual flow, ensuring clients feel supported and guided from their very first interaction.

​

From logo to online presence, every detail was crafted to reflect Illuminate’s dedication to making the journey toward recovery as approachable and comforting as possible.