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Soul & Stone

Vibrant, Classic, Luxurious, Artful

Signature Brand Identity

SCOPE:

INDUSTRY:

Lifestyle / Product

Soul & Stone, a BC-based business offering premium, ethically sourced crystals, came to MMI with visuals that didn’t match their values of beauty, joy, and luxury. Their previous rustic-texured, black-and-white logo failed to convey the refined, curated experience they provide. In a market where competitors heavily lean either overly bohemian or overly plain, Soul & Stone needed a brand that reflected both the artistry and the rarity of their one-of-a-kind finds.

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I developed a new brand identity grounded in a hand-drawn floral pattern, bold yet balanced color, and a strong geometric logo mark. The result blends the organic nature and artfulness of their offering, with modern structure, creating a visual language that finally mirrors the truly exceptional nature of Soul & Stone’s offerings.

Soul Stone Studio logo with heart and sunburst design on beige background.
Instagram post with text: Shipping Policies Update. Soul and Stone in view.
Close-up of a white paper with an embossed letter 'S' in an oval
Geometric heart design on a pink and white Soul and Stone logo background
Open box with floral packaging and Soul & Stone business card.
Red floral pattern with repeating flowers on a cream colored background.
Floral background with Soul + Stone text and Ignite Your Spirit message.
Floral tissue paper featuring Soul and Stone branding; red flowers and white background.
Arrangement of business cards with Soul and Stone, and floral designs.
Soul + Stone logos
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