WildCulture

WildCulture is a craft kombucha brand rooted in Oregon’s foraged landscapes, built around seasonal ingredients like spruce tips, elderberry, and salmon berry.

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I developed the full brand identity and can design system with a clear intent to differentiate from the typical kombucha and wellness beverage category. Instead of relying on rustic illustration, earthy textures, or obvious natural wellness cues, the brand is built with a more restrained editorial approach, drawing closer to the visual language of luxury skincare and contemporary fashion brands.

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Minimal composition, strong structure, and negative space create clarity and elevation, while rich ingredient-led gradients and color bring in a more sensorial atmospheric quality tied directly to the product.